01
Language · History
France didn’t become French-speaking all at once.
France looks linguistically simple on a modern map. It wasn’t built that way, and its regional languages and identities never simply disappeared.
Watch the language story ↗FROM PAU, FRANCE · FOR PEOPLE WHO ARE PAYING ATTENTION
Living abroad changes what you think is normal.
I explain the rules, habits and everyday systems you don’t notice until you live somewhere else and run straight into them.
23M+video views across
the project
the project
REAL QUESTIONS. REAL FRICTION.
FRANCE, AMERICA AND THE SPACE BETWEEN.
FRANCE, AMERICA AND THE SPACE BETWEEN.
FRANCE✦LANGUAGE✦IDENTITY✦THE EVERYDAY SYSTEMS THAT SHAPE US✦
THE STORIES PEOPLE ACTUALLY ARGUE ABOUT
France does plenty of things differently. The interesting part is figuring out why people here expect them to work that way.
02
Culture · Conversation
French people can sound like they’re arguing when they’re not.
What feels blunt or combative to an American can be a completely normal way of testing an idea. Nobody necessarily thinks the conversation went badly.
Watch the conversation ↗03
Systems · Everyday life
I didn’t notice the system until I moved.
Prices, paperwork, school lunches, customer service. You barely notice the assumptions underneath them until another country does the same thing differently.
See the system underneath ↗
GEORGE GOLDMAN
AMERICAN IN FRANCE
AMERICAN IN FRANCE
WHO’S TALKING
I moved to France. A lot of things I thought were obvious suddenly weren’t.
Refound Abroad is me trying to work out why countries feel so different once you actually live in them. France is the main lens because that’s where I live, but the questions go well beyond France.
I don’t think France is perfect. It does make a lot of assumptions I grew up with look much less universal, though. That’s the part I find interesting, and I’d rather explain it than pretend it should be obvious.
THE NUMBERS AREN’T THE POINT. THEY DO HELP.
45.5Kfollowers across
Instagram, TikTok and Facebook
Instagram, TikTok and Facebook
23M+total video views
5.6Mviews on a single video
Figures updated August 2026
THE REFOUND ABROAD DISPATCH
Useful guides for the move itself, plus the cultural context that makes the move make sense.
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FOR GOOD FITS ONLY
Got something that belongs in the story?
I work with organizations that help people navigate life across borders: language learning, travel, relocation, international education, consumer tech and services built for people living between countries.
That can mean a sponsored reel, a custom explainer or a longer partnership built around a real audience question. The work has to fit the audience. I don’t bolt a random ad onto a video and call it a partnership.
WHAT IS COMING NEXT